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EasyCard limited editions raise funds for charity
Central News Agency
Page 2
2009-07-18 11:02 PM
The EasyCard Corporation yesterday launched three limited editions of its IC smartcard, which is used for public transportation, to raise funds for social welfare groups.

A total of 3,600 limited edition EasyCards are being issued in an effort to raise NT$1 million (US$30,428) each for the non-profit Children Welfare League Foundation, Syin-lu Social Welfare Foundation and Taiwan Foundation for Rare Disorders, the company said.

Each of the cards has been valued at NT$885 and they are being issued in three different designs. They feature paintings by three disadvantaged children, who either have rare diseases or are orphans. The paintings, titled The Light of Life, The Scenic Field and Selling the Fishes, are said to represent the dreams and hopes of the children.

One complete set of the three limited edition cards was auctioned for NT$88,500 yesterday at a news conference, which was attended by Taipei Mayor Hau Lung-bin, EasyCard Corporation Chairman Sean Lien, and representatives from the charity groups.

Hau said that the EasyCard Corporation campaign is very meaningful, especially at a time when the global economy is in a downturn and when donations to charity organizations are shrinking.

"I'm sure these three social welfare groups will make the best possible use of all the love and money given to them by the people who buy the limited edition EasyCards," the mayor said.

Lien said that his company, which is owned by the Taipei City government and a number of private companies, cannot just look for profits, but should also take the lead in showing social responsibility and should use its limited resources to contribute to charity.

Wang Yu-min, executive director of the Children Welfare League Foundation, said that the EasyCard Corporation has launched a very warmhearted campaign, as the donations will help disadvantaged children to receive better care.

The EasyCard Corporation urged the public to purchase the limited edition smartcards and said that more information is available at www.easycard.com.tw or by calling 0800-02-8880.

The EasyCard system, which issues 90,000 new cards per month, uses a contactless smartcard on the Taipei Rapid Transit System and city buses and for the payment of other public services in Taipei.

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