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Coca-Cola plans to launch drinks marketing in Myanmar for first time in 60 years
By Gobby Wang
Taiwan News, Staff Writer
2012-06-15 10:52 AM

After the U.S. government announced to suspend investment sanctions on the country for its democratic reforms, Coca-Cola Co. plans to launch into drinks marketing in Myanmar for the first time in 60 years.

There are three countries in the world including Myanmar Cuba and North Korea where Coca-Cola doesn't do business.

Coca-Cola, the world's largest soft drink maker said Thursday it will start doing business in the country as soon as the U.S. government issues a license allowing American companies to make such investments.

The U.S. announced last month that it was suspending restrictions on American investments in the Southeast Asian country, which is still easing toward democracy. Until last year, Myanmar had been led by an oppressive military junta.

Coca-Cola said its products will initially be imported from neighboring countries as it establishes local operations in Myanmar; the company notes that it is has a history of being the among the first to enter or re-enter markets.

Coca-Cola’s strategy to push in Myanmar that it is donating $3 million to support job creation for women in the country. The company will work with PACT, a non-governmental group that supports economic and health initiatives in developing nations.

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