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Newly-appointed director of sales and marketing at Shangri-La’s Far Eastern Plaza Hotel, Taipei
Taiwan News, Newspaper
2013-12-13 10:26 AM

Shangri-La's Far Eastern Plaza Hotel, Taipei welcomes newly appointed Director of Sales and Marketing Amy Yu, a 20-year hospitality veteran with extensive sales experience and great knowledge of the Taiwanese market. Prior to her current position, Ms. Yu was the hotel’s Director of Sales.

“It is with great pleasure to take on this new post, and it is my honor to lead the team as we welcome the hotel’s 20th anniversary in 2014; the hotel and myself will be entering a new chapter together,” said Ms. Yu.

Having been a member of Shangri-La Hotels and Resorts for over 12 years in total, Ms. Yu is known as a goal-driven individual who has achieved outstanding results. Henceforth, she is responsible for developing and executing the hotel’s marketing plans and sales, as well as promoting the property. She supervises the departments of Sales, Events, Reservations, Digital Marketing, Revenue Management, and Communications to ensure business goals are achieved.

"Amy is not a stranger to the Shangri-La family, to our hotel and the teams; her promotion is well deserved. No doubt, she will be a great asset to my management team and I am very much looking forward to working with Amy, to together bring our hotel to new heights," said Marcel N.A. Holman, general manager of Shangri-La’s Far Eastern Plaza Hotel, Taipei.

Before returning to the hotel in September 2011 as Director of Sales, Ms. Yu was the general manager of Hotel Quote Taipei, a modern boutique hotel, for nearly three years. Not only did she overlook the operation of the entire property, she also played a crucial role in leading the hotel’s pre-opening team before the official launch of the hotel. Under the guidance of Ms. Yu, Hotel Quote Taipei became Taiwan’s first boutique hotel to receive the recognition of “Best Boutique Hotel in Asia-Pacific” from Business Traveler in 2011.

Prior to Hotel Quote Taipei, Ms. Yu directed the Sales team of Shangri-La’s Far Eastern Plaza Hotel, Taipei for nearly a decade. During that period, her team has welcomed many heavy-weight guests, including former U.S. President Bill Clinton, Hollywood movie star Tom Cruise, Charlize Theron and Samuel Jackson, internationally-known magician David Copperfield, Director Ang Lee, Hong Kong actor Jackie Chan, and NBA players such as Kobe Bryant and Derrick Rose.

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