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Tech startups create virtual farmers market
Tech startups creating new local food options with virtual farmers market
Associated Press
2013-12-23 03:01 AM

SAN FRANCISCO (AP) -- A new crop of tech startups has begun to change the way people buy local groceries, creating new opportunities for small farmers and food makers.

An emerging online service called Good Eggs is among those using technology to bolster the market for locally produced foods that backers say are better for consumer health, farmworkers, livestock and the environment.

The San Francisco-based company offers more varieties of fruits, vegetables and artisan foods than many supermarkets and delivers them to customers at home or at work. Selection, however, is limited to what can be produced locally.

Good Eggs operates in four U.S. regions and plans to expand in an increasingly competitive market.

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