2014-02-12 03:42 AM
LONDON--(BUSINESS WIRE)--Feb 11, 2014--BIS 2 today announced that Monaco-based Monte-Carlo SBM has purchased BIS2's floorViz PLUS and aimViz business intelligence software for its world-famous Monaco gaming and resort destinations. Monte-Carlo SBM joins the rapidly increasing number of casino operators around the globe that are recognizing the value of the BIS 2 technology to help improve their casino operations, marketing campaigns and customer servicing.
GTECH International is the international agent/distributor for BIS2 and served as the BIS2 representative in developing this European agreement with Monte-Carlo SBM.
"We're very pleased to be partnered with BIS2 in this agreement with Monte-Carlo SBM," said GTECH Casino Systems Managing Director, Marc Attal. "BIS2 simply provides the best gaming analytical product around. Their software allows the Monte-Carlo casinos to perform advanced data visualizations on slot machine performance and customer behavior that will quickly provide a substantial return on investment. It also demonstrates GTECH's continued strategy of creating value for customers by adopting best-in-class solutions."
floorViz PLUS, the BIS2 gaming floor analytics module, and aimViz, the revenue and customer analytics module of BIS2's award-winning gameViz ? software suite have been installed in both the Casino Cafe de Paris and Sun Casinos. The GALAXIS Casino Management System, provided by GTECH and its gaming product brand, SPIELO, integrates seamlessly with floorViz PLUS and aimViz, providing the benefit of valuable insight gained from Slots and Player Club analysis.
"Our casinos attract a range of players from regular local patrons to high rollers from every corner of the globe," said Jean-Luc Biamonti, CEO of Monte-Carlo SBM. "aimViz allows us to perform sophisticated analysis of our entire customer base to better service and optimize our clientele. Meanwhile, floorViz PLUS gives us tremendous insights into the performance of our slots, allowing us to keep our gaming floors optimized. Both products feature Super Graphics, which provide easy-to-understand and actionable analytics that would be far more difficult and time-consuming to gather using traditional spreadsheet methods."
"The demand for the BIS 2 products from both the existing and the emerging gaming markets around the world has been tremendous. Our special relationship with GTECH is enabling us to capitalize on these opportunities and benefit all parties, including casino operators such as SBM," said BIS2 President Mukesh Gordhan. "Monte-Carlo is one of the most fabled gaming destinations in the world, and we are delighted Monte-Carlo SBM has installed BIS2's business intelligence software at two of its casinos."
KEYWORD: UNITED KINGDOM UNITED STATES EUROPE NORTH AMERICA MONACO CALIFORNIA
INDUSTRY KEYWORD: ENTERTAINMENT CASINO/GAMING TECHNOLOGY CONSUMER ELECTRONICS SOFTWARE
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PUB: 02/11/2014 02:31 PM/DISC: 02/11/2014 02:31 PM