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HTC confirms expanded role for senior executive in China
Central News Agency
2014-02-18 11:23 AM
Taipei, Feb. 18 (CNA) Taiwanese handset maker HTC Corp. confirmed Tuesday that Chengjing Dong, its vice president for China, will take on more responsibilities to strengthen the company's sales in the world's largest smartphone market. Dong has been responsible for HTC's smartphone sales with Chinese carriers China Unicom and China Telecom, and he now will also oversee the company's business with China Mobile Ltd., the world's biggest network of mobile phone users, HTC told CNA. "It is simply an adjustment of personal duties in order to continue strengthening HTC's partnerships with major telecom operators in China," the Taoyuan-based company said in an e-mail. The news was first reported by Chinese news site Sina, citing anonymous sources. HTC Chairwoman Cher Wang said last September that her company is aiming for a 20 percent share of China's high-end market by introducing two flagship smartphones, the One and the Butterfly. HTC CEO Peter Chou said at a general meeting with employees in October last year that HTC also plans to make smartphones priced under 1,000 Chinese yuan (US$164) to target the low-cost segment in China, which is crowded with Chinese handset makers. According to data from research firm Avanti, HTC's smartphone market share in China fell to 7.1 percent in the second quarter of 2013, while its brand awareness among Chinese consumers remained behind that of Apple Inc. and Samsung Electronics Co.

(By Jeffrey Wu)

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