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HTC tips `All New HTC One' as next flagship phone name
Central News Agency
2014-02-28 02:53 PM
Taiwan's HTC Corp. has released a teaser video hinting that its next-generation flagship smartphone might have a similar but lengthier name than its previous top model when the device is officially unveiled March 25.

The YouTube video posted Wednesday features a sound engineer trying to explain the well-reviewed BoomSound audio technology of last year's HTC One, and the improved sound quality of what the video presents as "The All-New HTC One."

The upcoming top-end handset, codenamed M8 within the company, actually makes an appearance in the video, albeit censored so that viewers do not actually get a glimpse of the device.

The M8 will reportedly feature the same metal casing design as its predecessor, a 5-inch full-HD display, an improved Qualcomm Snapdragon 800 quad-core processor, the new Sense 6.0 user interface and a twin camera on the back.

HTC is banking on the new phone to help reverse a recent slump. The struggling phone vendor posted its first quarterly loss as a publicly listed company in the third quarter of 2013 and recorded its second straight quarterly operating loss in the October-December period.

For the first quarter of 2014, the Taoyuan-based company has projected a net loss per share of between NT$2.1 (US$0.069) and NT$2.6.

HTC Chairwoman Cher Wang, however, told Taiwanese media earlier this week at the Mobile World Congress (MWC) trade show in Barcelona, Spain, that she believes her company will return to profitability from the second quarter of the year when its new products go on sale.

The company has unveiled two new smartphones in its mid-range Desire series at the MWC trade show, trying to narrow its gap with leading players in the affordable phone segment, in which Wang admitted HTC did not work well last year.

HTC shares were unchanged at NT$138.5 as of 10:07 a.m. Thursday in Taipei.

(By Jeffrey Wu)

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