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Philip Morris International Comments on the Tobacco Products Directive Adoption by the Council of the European Union
Associated Press
2014-03-14 11:22 PM

LAUSANNE, Switzerland--(BUSINESS WIRE)--Mar 14, 2014--Philip Morris International Inc.'s (PMI) (NYSE/ Paris Euronext: PM) EU Region President Drago Azinovic made the following comment regarding the adoption by the Council of the European Union of the Tobacco Products Directive (TPD):

"The Tobacco Products Directive adopted by the Council of the European Union today represents a worrying departure from the EU's basic standards of proportionate, evidenced-based policymaking, which will further erode intellectual property rights and undermine the EU Charter where these rights are protected.

"Instead of further harmonizing the internal market, a stated objective of the Directive, measures in the TPD will do little to improve public health and will make the EU less competitive, pushing even more consumers to the unregulated black market in tobacco. This will be a blow to the hundreds of thousands of people working in the legal industry and member state governments now faced with filling budget gaps."

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About Philip Morris International Inc.

Philip Morris International Inc. (PMI) is the leading international tobacco company, with seven of the world's top 15 international brands, including Marlboro, the number one cigarette brand worldwide. PMI's products are sold in more than 180 markets. In 2013, the company held an estimated 15.7% share of the total international cigarette market outside of the U.S., or 28.2% excluding the People's Republic of China and the U.S. For more information, see www.pmi.com.

CONTACT: Media enquiries

Philip Morris International media office

T: +41 (0)58 242 4500

E:media@pmi.com

KEYWORD: EUROPE SWITZERLAND

INDUSTRY KEYWORD: HEALTH PUBLIC POLICY/GOVERNMENT OTHER GOVERNMENT NATURAL RESOURCES OTHER NATURAL RESOURCES RETAIL COMMUNICATIONS OTHER COMMUNICATIONS TOBACCO GENERAL HEALTH

SOURCE: Philip Morris International

Copyright Business Wire 2014

PUB: 03/14/2014 11:05 AM/DISC: 03/14/2014 11:05 AM

http://www.businesswire.com/news/home/20140314005546/en

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