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Chunghwa Telecom offers free mobile security service
Central News Agency
2014-03-18 09:49 PM
Taipei, March 18 (CNA) Chunghwa Telecom Co., Taiwan's largest mobile provider, launched a free mobile security service Tuesday that is aimed at increasing customer loyalty and brand awareness. The security service, announced in cooperation with Internet security firm Trend Micro Inc., allows users to avoid private data leaks on lost mobile devices by eliminating content on the devices via remote control. It can also automatically block websites with adult or violent content. Local consumers, including subscribers to other carriers' mobile services, can now download the security app to their phones or tablets from Google Play to enjoy a free trial for the first year, or they can download it from Chunghwa Telecom's members-only Hami online store for free. The app targets an estimated 11 million users of Android devices in Taiwan, while a planned launch of an iOS version in the second quarter of the year could add another 4 million to the potential user pool, according to Chunghwa Telecom. The move is expected to build a safer wireless environment for Chunghwa Telecom's customers and is seen as an incentive to lure more users away from other operators, said Lin Kuo-feng, president of Chunghwa Telecom's mobile business group. "In the long term, it is likely to benefit Chunghwa Telecom's customer loyalty and increase the overall user base, as well as raising our brand value," Lin told a press conference announcing the security service. According to research from the state-funded Institute for Information Industry, 12.04 million people in Taiwan had a smartphone or tablet last year, making up 57.9 percent of the country's population aged 12 and older. Although Android is projected to remain the most dominant mobile OS in the world, its dominance will continue to be exploited, as Trend Micro's threat researchers have predicted that the volume of malicious and high-risk Android apps will have reached 3 million by the end of 2014, more than double the 1.4 million found last year. (By Jeffrey Wu)
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