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Tang Prize medal design finalist working on CAL improvements
Central News Agency
2014-03-18 11:03 PM
Taipei, March 18 (CNA) A finalist for the International Invitational Tang Prize Medal Design Competition has joined a group of designers from Taiwan and Hong Kong to create a new brand image for China Airlines (CAL), Taiwan's largest carrier. Taiwanese designer Chen Jun-liang, known for his use of Chinese calligraphy and Eastern images in his work, has created tableware for the carrier's new Boeing 777-300ERs, which will be delivered in September, CAL said Tuesday. The bowl, for example, is made from lightweight porcelain and painted with landscape motifs on the interior, it said. Chen, who is also chief executive officer of FREEiMAGE Design Co., is one of 10 contestants and the only Taiwanese who made it to the final round of a competition to design the medals for the winners of the Tang Prize -- billed as the "Asian Nobel Prize." Meanwhile, award-winning Taiwanese architect Ray Chen, who is leading the design team, has designed the cabins of the B777-300ERs. The cabins will be decorated in the color of Persimmon tree bark to add an Asian aesthetic touch, Ray Chen said. Award-winning Hong Kong costume designer William Chang Suk Ping, who was nominated for an Oscar this year, designed the airline's new cabin crew costumes. Other artists on the team will design a variety of cultural and creative products and travel goods for CAL. CAL Chairman Sun Hung-hsiang said more information will be disclosed to the public in September, when the B777-300ERs are scheduled to arrive. The airline has ordered 10 of the aircraft, which will be phased in to replace some of the airline's aging and fuel-hungry Boeing 747-400s and are expected to save over 20 percent in fuel costs compared with the 747s, the airline said. (By Wang Shu-fen and Christie Chen)
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