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Sonic Foundry Announces Partnership in China
Associated Press
2014-03-26 06:01 AM

MADISON, Wis.--(BUSINESS WIRE)--Mar 25, 2014--Sonic Foundry, Inc. (NASDAQ: SOFO), the trusted leader for video content management and webcasting solutions, today disclosed the company has reached a partnership agreement with Neusoft IT Services Co., Ltd. ("Neusoft IT Services"), a wholly owned subsidiary of Neusoft Corporation (SSE: 600718) in China.

Headquartered in Shenyang, Neusoft is the largest IT solution and service provider in China with a global presence. Under the agreement Neusoft IT Services will provide Mediasite channel services, including reselling and integration services. It will also provide a Chinese-language Mediasite help desk, to provide comprehensive support for Mediasite customers like Wenzhou-Kean University, Kean University's?campus located in the?Zhejiang Province.

"We moved to our new Chinese campus this past semester and are using Mediasite for capturing highly interactive class sessions and seminars, as well as conventional lectures and for doing remote inter-continental peer observations of faculty. Having local Mediasite support provides enormous value to our campus, ensures our customer service is never interrupted and allows us to grow our campus video initiatives within our own timeframe," said Dr. Robert Cirasa, Vice Chancellor and Provost Designate, Wenzhou-Kean University.

"I am so pleased to reach this agreement with Sonic Foundry," said Mr. Liu Yuekui, General Manager of Neusoft IT Services. "The partnership with Sonic Foundry allows us to expand our e-learning capabilities dramatically, and I am very proud to be their partner in China."

"Our customers' video initiatives are growing rapidly, and playing an increasingly important role in the global enterprise and on multi-national campuses. The partnership with Neusoft reiterates our commitment to providing the services they need to expand their Mediasite deployments and will help us provide better local support as they do so," said Gary Weis, CEO of Sonic Foundry. "Neusoft is a strong partner to accelerate our expansion in China, and we will continue to seek out new opportunities to expand our presence and better serve our customers there."

This non-exclusive partnership with Neusoft enables Sonic Foundry to expand its business in China, to win new customers, and to allow its multi-national customers to confidently expand their enterprise video deployments to the region.

Sonic Foundry, which saw a 43% growth in billings in Japan and a 25% growth in international billings overall in fiscal year 2013, recently acquired two international companies, Mediasite K.K. in Japan and MediaMission in the Netherlands.

About Neusoft Corporation

Neusoft is the leading IT solution and service provider in China with operations across the globe. Focusing on software technology, Neusoft provides industry solutions, product engineering solutions and related software products & platform, and services. With more than 23,000 employees around the world, Neusoft has a comprehensive marketing and service network in more than 40 cities across China, as well as subsidiaries in the U.S., Japan, Finland, Germany, Romania, Switzerland, and the United Arab Emirates, etc. The Company is the first listed software company in China and is traded on the Shanghai Stock Exchange. For more information, please visit: http://www.neusoft.com.

About Sonic FoundryR, Inc.

Sonic Foundry (NASDAQ: SOFO) is the trusted market leader for enterprise webcasting solutions, providing video content management and distribution for education, business and government. Powered by the patented Mediasite webcasting platform and webcast services of Mediasite Events, the company empowers people to advance how they share knowledge online, using video webcasts to bridge time and distance, enhance learning outcomes and improve performance.

c 2014 Sonic Foundry, Inc. Product and service names mentioned herein are the trademarks of Sonic Foundry, Inc. or their respective owners.

CONTACT: Press Contacts:

Sonic Foundry, Inc.

Tammy Jackson

608.770.9052

tammy@sonicfoundry.com

or

Nicole Wise

608.237.8678

nicolew@sonicfoundry.com

KEYWORD: UNITED STATES ASIA PACIFIC NORTH AMERICA CHINA WISCONSIN

INDUSTRY KEYWORD: EDUCATION UNIVERSITY OTHER EDUCATION TECHNOLOGY INTERNET SOFTWARE AUDIO/VIDEO OTHER TECHNOLOGY COMMUNICATIONS MARKETING PUBLIC RELATIONS/INVESTOR RELATIONS

SOURCE: Sonic Foundry, Inc.

Copyright Business Wire 2014

PUB: 03/25/2014 04:05 PM/DISC: 03/25/2014 04:05 PM

http://www.businesswire.com/news/home/20140325005389/en

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