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HTC launches full-range smartphones in India
Central News Agency
2014-04-22 08:16 PM
Taipei, April 22 (CNA) HTC Corp. has announced three smartphones for the India market that range from high-end to entry-level models, part of Taiwanese handset maker's efforts to boost sales in the second quarter.

The phones launched on Monday included the One (M8) with a price tag of 49,900 rupees (US$832), the Desire 816 at 23,990 rupees, and the Desire 210 dual sim at 8,700 rupees, HTC said in a press release.

The entry-level Desire 210, the company's first foray into the sub-10,000 rupee phone market in India, will be available by the end of April, while the flagship One (M8) and mid-tier Desire 816 will hit Indian stores by the first week of May, the company said.

Jack Yang, president of HTC South Asia, in the press release billed the new Desire 210 as "a phone that everyone will want, with amazing technology at the entry-level market space."

Media reports cited HTC India Country Head Faisal Siddiqui as saying that the 4-inch Desire 210 will compete with the likes of the Nokia Lumia 520 and Samsung Galaxy S Duos in the sub-10,000 rupee phone segment, which accounts for 55 to 60 percent of the total smartphone sales in India.

With the launches, HTC intends to increase its Indian market share to 10 percent from the current 4-6 percent, Siddiqui said, without specifying a timetable for reaching that goal.

(By Jeffrey Wu)

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