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Acer reveals new logo for cloud business
Central News Agency
2014-05-15 11:01 PM
Taipei, May 15 (CNA) Taiwanese computer maker Acer Inc. on Thursday unveiled a new visual identity for its Build Your Own Cloud (BYOC) business, as it moved to embrace new opportunities in the cloud technology era. Acer said it has always been ready to take an unconventional route and the logo for its BYOC brand is another example of its "groundbreaking approach." "Acer is continuing its decades-long tradition of challenging convention by completely redefining the meaning of the cloud for consumers and businesses," Acer Chairman Stan Shih said in an e-mailed statement. "It is therefore highly appropriate that the new, powerful and distinctive visualization of BYOC conveys this message," said Shih, who will continue to oversee Acer's cloud business strategy after he steps down as chairman on June 18. The BYOC logo was inspired by the ancient Chinese novel, Journey to the West, in which the main character Sun Wukong travels on a cloud, crossing thousands of miles in one leap, according to the company. It said the stylized cloud on the BYOC logo represents more than technology as it also symbolizes Acer's heritage and desire to do things differently. The BYOC service allows Acer users to wirelessly and simultaneously organize personal content, such as music, photos and files, across different Acer devices, including desktops, notebooks, tablets and smartphones. Acer is scheduled to open its BYOC "experience center" in Taoyuan in northern Taiwan on May 29 to showcase its new BYOC solutions. The PC vendor is seeking to transform from a hardware company into a "hardware plus software plus services" company amid a declining global PC industry. Having effectively controlled its inventory and costs and stabilized its gross profit, the company edged out of the red in the first quarter of the year after posting losses for three consecutive quarters. Shares in Acer closed up 1.31 percent at NT$19.4 (US$0.64) in Taipei trading on Thursday. (By Jeffrey Wu)
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