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Wowprime sees strong sales with new brand for Q2
By Sophia Yang
Taiwan News, Staff Reporter
2014-06-13 06:23 PM

With its global expansion plan underway, Wowprime (2727), the largest foodservice operator in Taiwan, is welcoming a new Italian style restaurant brand "ita" in Middle Taiwan. Annie Yang, the president of ita, vows to see profits within six months of operation and to open three more outlets in Taiwan by year-end. Yang even designated a new target for ita to expand outlets abroad within three years.

After weeks of trial operation in Taichung, the group held a press conference on Friday. Steve Day, the chairman of Wowprime Corp., stated that the mid-ranged restaurant would be the mainstay of the group as its contributions to revenue are far better than that from a high-end store. Yang used the ita Taichung store as an example, saying it embraced a daily turnover of NT$150,000 to NT$190,000 during trail operations, setting a new record high for the group.

"We offer great service and food at a great price. The six-course set menu has brought high customer satisfaction…. With 177 seats in the Taichung store, ita is set to welcome larger numbers of customers looking for the best valued dining experience," said Yang. The group expected to see impressive revenue growth for the second half of this year thanks to seasonal factors.

ita provides an array of 6-course set menus priced at NT$380 (US$12.6) with a 10 percent service charge. The main course includes spaghetti, crispy pizza, and risotto.

Wowprime owns 388 stores altogether in Taiwan, China, and Singapore as of June, and more stores are expected to arrive by the end of 2014. The group is looking into a cautious expansion for this year, revising downward their target to 50 and 30 stores for Taiwan and China, respectively, from its previous target of a total of a hundred stores. The slowdown was attributed to the inflexibility of staff capacity building and training instead of the economic outlook.

Speaking of global expansion, Day said that the group has taken measures to prepare for the era of global expansion, including the adoption of bilingual company documents, staff training and incentive programs, as well as an overseas staff allocation plan.

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