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Chen Gang: Quality, innovation needed to break growth impasse
Taiwan News, Staff Writer
2014-06-16 10:09 PM
Monday was day three of the 6th Straits Forum in Xiamen, Fujian, featuring the “Cross-Strait Quality Forum." This forum attracted a wide range of quality control experts, ministerial-level quality inspection officials, Chinese entrepreneurs including Haier Group executives, and officials from Taiwan's MOEA as well as representatives from various associations. 

Chen Gang, deputy minister of the General Administration of Quality Supervision, Inspection and Quarantine (AQSIQ), pointed out in his opening remarks that Taiwan and the mainland have signed and implemented 16 agreements including six quality inspection-related agreements involving setting standards, metrics, inspection, certification, food safety, agricultural and health quarantine operations. “Since ECFA entered into force, Taiwanese products have been granted greater access to enter the mainland. Taking 2013 as an example, the competent authorities in inspection and quarantine issued up to 31,800 certificates of origin to Taiwanese products to facilitate new product entry, jumping 18 percent from the level of the previous year,” said Chen.

Aside from trade facilitation, Chen also emphasized quality and innovation in goods and services as a solution to stimulate economic growth on both sides. Chen elaborated that quality enhancement is the key to economic transformation. He was aware that China’s double-digit economic growth years ago came at the expense of environmental pollution, and now China has to seek an advanced growth model led by technological innovation and production efficiency, causing minimal damage to the environment. “Quality and innovation will play a critical role for both China and Taiwan in breaking the growth impasse,” said Chen and some other guest speakers at this cross-strait quality forum.

Chen urged companies from both sides to dedicate their efforts to improving quality in services and goods and strategic branding to maintain sustainable business models. “Both sides should step up their efforts and mechanisms regarding cross-strait quality implementation as well as enhancement to create a win-win situation; for example, encouraging quality control expert exchanges and cooperation,” said Chen.

Taiwanese officials were also invited to deliver opening remarks at the forum. Chuang Suh-chyng, Deputy Director of the Bureau of Standards, Metrology and Inspection, Ministry of Economic Affairs, said she hoped both sides will be able to achieve systemic cooperation regarding inspection and certification. Chuang also hoped that the businesses could continue to provide services and goods surpassing customer’s expectations.

Another high level official from AQSIQ, Huang Kuo-liang, urged that both Taiwan and the mainland should build up a couple of iconic brands, like BMW for Germany, Samsung for Korea, and so on. Huang said as China is becoming a superpower in the world, businesses should focus on quality instead of quantity to create more value and competitive strength for the companies, and to win more respect from the international society and build an international reputation for the country.

Lu Jui-yen of Taiwan’s TEEMA automation committee also delivered a speech at the forum. He defined quality innovation as customer-oriented management going beyond the consumer’s demands and imagination. Also, businesses should have a greater awareness of quality and, internally, create a good business culture that values quality.

Chinese political advisor Liu Pingjun, President of Chinese Brand Promotion Association, spoke on the challenges of brand building in China and Taiwan. He stressed the importance of building up an international standard for measuring brand value. After the forum, Liu talked with Taiwanese and Chinese media representatives, detailing China’s efforts in promoting an international standard of brand valuation.

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