Besides Germany, local shops real winners in World Cup
Central News Agency
2014-07-14 11:55 AM
Taipei, July 14 (CNA) While Germany managed to best Argentina 1-0 in the World Cup final, the winners in Taiwan were undoubtedly the local restaurants, sports accessories stores and lottery sellers cashing in on fans' enthusiasm. Restaurant chain TGI Fridays said it has seen sales increase by some 40 percent in the five branches that have extended service hours to accommodate fans. The momentum peaked during the final match in the early hours Monday. At a TGI Fridays' branch on Zhongxiao East Road in the upscale pedestrian shopping area of Xinyi District, waiters and waitresses dressed up as soccer players to serve two equally-divided camps. "We put up an additional 100 seats on the patio, along with temporary screens and electric fans," said Restaurant Manager Rossie Kuo. Across the country, 112 McDonald's branches have seen their efforts to provide live broadcasts around the clock during World Cup games pay off with a 40 percent sales boost compared with the same period last year, the fast food chain said. Besides restaurants, many sports accessories stores such as Puma and Adidas saw 70 percent year-on-year increases in merchandise sales, according to Hankyu Department Stores. Soccer shirts for teams Germany, Argentina and Japan were all sold out before the final kicked off, the department store said. Lottery stores also cashed in thanks to soccer fever. Taiwan Sports Lottery generated NT$1.8 billion (US$60.06 million) in sales as of last Friday and expects total sales from the World Cup to reach NT$2.2 billion, 2.7 times as much as the last World Cup four years ago, the company said. (By Yang Shu-min, Lee Yu-cheng and Lee Hsin-Yin)
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