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Aptina Delivers Comprehensive Imaging Solution for Automotive Backup Cameras
Associated Press
2014-08-12 10:22 PM

SAN JOSE, Calif.--(BUSINESS WIRE)--Aug 12, 2014--Aptina, a global provider of intelligent imaging solutions, is in mass production of the ASX344AT SOC for backup camera solutions. With built-in image processing, the ASX344AT delivers 180 degree viewing with robust de-warp functionality. The National Highway Traffic Safety Administration (NHTSA) found that 180 degree camera solutions, like the camera solutions using the ASX344AT, provide a nearly 60% improvement over traditional mirror-based systems and a nearly 15% improvement over traditional 130 degree viewing systems for backup accident avoidance.

(L): ASX344AT Setup; (R): ASX344AT Image after 180 Degree De-warp (Photo: Business Wire)

The ASX344AT SOC was designed specifically to lower cost and enhance time-to-market. Combining a high-performance sensor, image processing, and 180 degree de-warp capabilities; the ASX344AT is a single-chip solution for backup camera solutions. This dramatically reduces overall system cost as well as physical solution footprint. The SOC comes with a comprehensive software toolkit that simplifies creation of multiple perspective views for lens distortion correction and improves time-to-market for manufacturers.

"The ASX344AT is a comprehensive, robust imaging solution for automotive backup cameras and further expands our industry-leading automotive portfolio," said Taner Ozcelik, Senior Vice President of Business Development at Aptina. "By incorporating robust image processing with leading image sensor technology into a single solution, customers will be able to accelerate their time-to-market and reduce overall system costs."

Product Highlights:

The ASX344AT is a 1/4-inch optical format with VGA resolution

The sensor uses a large 5.6 ?gm pixel which provides amazing low-light and high dynamic range, giving an accurate image in challenging lighting conditions

The SOC processing capabilities include sophisticated functions such as color recovery and correction, auto white balance, gamma, sharpening, lens shading correction, on-the-fly defect correction and auto exposure

The SOC includes four overlays that may be blended simultaneously, with a choice of 32 colors selectable from 64,000 total

The Universal Asynchronous Receiver/Transmitter (UART) interface enables manufactures to customize viewing modes that can adjust dynamically based on driver situation

The SOC offers NTSC/PAL output for universal communication with regional displays

The ASX344AT meets the stringent AEC-Q100 qualification with operating temperatures of -40 ?X C to +105 ?X C and is now in mass production.

Aptina is a global provider of intelligent imaging solutions. Aptina has created unique innovations with image sensor technologies such as Aptina Clarity+? to deliver high-quality, rich images in challenging environments. Aptina patented imaging solutions are in leading consumer electronics devices like smartphones, tablets, laptops and digital cameras, as well as industry-specific solutions for automotive, surveillance, video conferencing, scanning, medical and gaming. Learn more at www.aptina.com.

c2014 Aptina Imaging Corporation. All rights reserved. Information is subject to change without notice.

Aptina, the Aptina logo and Clarity+ are trademarks of Aptina Imaging Corporation. All other trademarks are the property of their respective owners.

Photos/Multimedia Gallery Available:http://www.businesswire.com/multimedia/home/20140812005223/en/

CONTACT: Aptina

Mark Wilson, 408-660-2298

markwilson@aptina.com

KEYWORD: UNITED STATES ASIA PACIFIC NORTH AMERICA CALIFORNIA

INDUSTRY KEYWORD: ENTERTAINMENT ELECTRONIC GAMES TECHNOLOGY CONSUMER ELECTRONICS HARDWARE SOFTWARE AUDIO/VIDEO PHOTOGRAPHY MOBILE/WIRELESS AUTOMOTIVE OTHER AUTOMOTIVE GENERAL AUTOMOTIVE

SOURCE: Aptina

Copyright Business Wire 2014

PUB: 08/12/2014 10:00 AM/DISC: 08/12/2014 10:00 AM

http://www.businesswire.com/news/home/20140812005223/en

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