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Taipei attracts high interest on Hotels.com China site
Central News Agency
2014-08-13 09:26 PM
Taipei, Aug. 13 (CNA) Taipei was the second most-searched overseas destination on the bookings website Hotels.com in China during the first five months of the year, an executive at the website said Wednesday. Taipei was second to Hong Kong and ahead of Seoul, Singapore and Bangkok, which made up the top-five overseas destinations in terms of the number of searches in China, according to Jessica Chuang, senior marketing manager at Hotels.com Greater China. She said it has been observed that over the past few years, more and more Chinese citizens are traveling individually instead of in tour groups. In fact, 67 percent of Chinese travelers prefer to plan their tour itineraries on their own, Chung said, citing surveys by the website. That finding was confirmed by hotels in Taiwan, 85.7 percent of which noted an increase in the number of Chinese guests, this year, Hotels.com said in a press release. It said a survey of 100 hotels in Taiwan indicated that 60 percent of their Chinese guests were independent travelers. According to Hotels.com's latest Chinese International Travel Monitor report, published July 15, more than 50 percent of Chinese travelers now book hotel accommodation via either the web or mobile apps, up from 45 percent in 2013. The annual report also said that Taiwan was the ninth most popular overseas destination among Chinese travelers in 2013, entering the top-10 list for the first time. The United States was at the top, followed by Hong Kong, Thailand, Japan, France, Britain, Italy South Korea, Taiwan and Malaysia, in that order, according to the report. The report, based on surveys of more than 3,000 Chinese travelers and 3,000 hoteliers around the world, tracks changing trends and how the global hotel industry is adapting to such changes to gain maximum benefits from the new market, Hotels.com said. (By Angela Tsai and Elizabeth Hsu)
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