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Hotel revenue up 6% at NT$28.6 billion in first half 2014
Taiwan News, Staff Writer
2014-08-14 11:13 AM

Record numbers of tourists are coming to Taiwan and driving significant growth in hotel revenue. The Tourism Bureau of the Ministry of Transportation and Communications released a major survey of hotel sales Wednesday. International travelers in excess of 4.82 million in the top half of 2014 drove hotel revenue higher with total domestic hotel revenue reaching NT$28.6 billion, NT$1.83 billion more than the same period last year, and a growth rate of 6.41%.

According to Tourism Bureau statistics, the number of tourists visiting Taiwan in the first half of the year grew 26.69% compared to the same period last year. Among Asia travelers, visitors from mainland China numbered 1,961,929, exceeding half of the Tourism Bureau’s total target of 3.35 million for 2014 by a wide margin, and posting a growth rate of 38.45%. The number of travelers from Hong Kong and Macau visiting Taiwan was 659,487 for a growth rate of 18.08%.

Officials pointed out, the top five hotels in terms of revenue from January to June 2014 in the Taiwan region were, the Regent Taipei at number one with NT$1.66 billion, the Sheraton Grande Taipei Hotel at number two with NT$1.43 billion, the Grand Hyatt Taipei at number three, the W Taipei at number 4, and the Ambassador Hotel at number five.

According to Tourism Bureau statistics, the total average hotel guestroom rate for the top half of the year was NT$3,672, increasing NT$34 or 0.93% over the same period last year. The highest growth among foreign guests came from Japanese travelers at 10.51% or an additional 91,523 persons. Non-Japanese Asian travelers increased by 90,000 or 14.75% year-on-year.

In addition, average guestroom occupancy rate for the top half of the year was 71.01%, increasing four percentage points compared to 67.11% in the same period last year.

Hualien’s average guestroom occupancy rate increased the most, adding 11.73 percentage points on last year’s results. Kaohsiung ranked second, adding 5.55 percentage points and Taipei rounded out the top three by adding 3.13 percentage points to last year’s average guestroom occupancy rate.

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