Lexus No.1 for customer satisfaction among luxury cars in Taiwan
Central News Agency
2014-08-14 07:24 PM
Taipei, Aug. 14 (CNA) Lexus, Japan-based Toyota Motor Corp.'s luxury brand, took first place this year in customer satisfaction among the high-end marques sold in Taiwan, according to the results of a survey released Thursday. In the annual survey released by market research firm J.D. Power, Lexus scored 897 points in its customer satisfaction index for 2014, ahead of German brands Mercedes-Benz and BMW. J.D. Power said Lexus ranked high in several factors, such as the vehicle pick-up process, terms of transactions and service initiation. Earlier this week, Hotai Motor Co., the local sales agent for Toyota, said sales of the Lexus models, which it also distributes in Taiwan, for the six-month period rose 30 percent from a year earlier to 6,400 units. Due to the significant growth in the six-month period, Hotai has raised its forecast for Lexus shipments for 2014 by 20 percent to 13,000 units. Mercedes-Benz scored 896 in the customer satisfaction survey after ranking high in service initiation, dealership facilities, vehicle delivery timing and the vehicle pick-up process, the survey shows. Customers gave a thumbs-up to BMW for satisfaction ratings on sales services and written document processing, while the brand scored 895 points overall. J.D. Power said Taiwanese consumers pay close attention to vehicle quality and brand reputation before they decide on a luxury car. With dealers importing more and more luxury cars into Taiwan, the pricing gap between luxury and non-luxury cars in the local market has been narrowed, J.D. Power said. In the past five years, the average selling price of luxury cars in Taiwan fell 15 percent, while the average selling price for non-luxury cars in the local market rose 10 percent, according to the market research firm. (By Tien Yu-pin and Frances Huang)
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