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HTC reverses fortunes for triple win in local market in July
Central News Agency
2014-08-25 10:32 AM
Taipei, Aug. 25 (CNA) HTC Corp. topped its home market in July in terms of sales units, revenues and single models, an encouraging sign in a quarter that the smartphone maker forecast would be a weak one. According to statistics released Monday by industry sources, HTC took up a 22 percent share of the 712,000 smartphones sold in Taiwan last month, well above Asustek Computer Inc.'s 15 percent and Samsung Electronics Co.'s 14 percent. Sony Mobile came in fourth with a 9 percent share of total smartphone volume, followed by Xiaomi Corp. of China in fifth with 6 percent and InFocus Corp. of the United States in sixth with 5 percent. In seventh to 10th place were Taiwan Mobile Co., Nokia, LG Electronics Inc. and Apple Inc., the statistics showed. HTC topped smartphone sales revenues as well during the month with a 25 percent share, beating Samsung's 18 percent, Sony's 14 percent, Asustek's 12 percent and Apple's 5 percent, according to the statistics. In terms of bestselling single models, the mid-tier HTC Desire 816 topped the list with a 7 percent market share, while HTC's flagship One M8 and Asustek's low-cost ZenFone 5 each took a 5 percent share. Rounding out the top five bestsellers were the Xiaomi Redmi Note with 3 percent and the InFocus M210 with 2 percent, the statistics revealed. Despite outperforming sales expectations in Taiwan, HTC still faces uncertainties in the global market due to rising competition not only in the high-end model segment but also in the lower-cost tier, according to market analysts. The Taoyuan-based manufacturer posted consolidated sales of NT$10.6 billion (US$353 million) in July, down 51.6 percent from a month earlier and also down 32.58 percent from a year earlier. HTC also forecast its sales in the July-September quarter to drop by 27-35 percent sequentially, attributing the decline to an early delivery of products to distributors in the second quarter and a product transition period in the third quarter. (By Jeffrey Wu)
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